You’re probably aware that push notifications and customer messaging are essential for engaging players, driving revenue, and encouraging loyalty. By using targeted messages, you can re-engage inactive players, promote new content, and increase revenue. But to get it right, you need to understand the importance of timely, useful, and personalized messages. You’ll need to test… Continue reading Everything Game Developers Need to Know About Push Notifications and Customer Messaging
Tag: Personalization
The Importance of Relevance in Push Notifications
You know that irrelevant push notifications can lead to uninstalls and damage your brand reputation. But, delivering relevant ones can be a game-changer for your mobile app’s success. Relevant push notifications grab users’ attention, increase engagement, and drive sales. Personalization is key – tailor notifications to users’ preferences and interests. Timing is also essential –… Continue reading The Importance of Relevance in Push Notifications
App Communication: When to Use Push Notifications, Email, Sms, and In-App Messaging
When you’re building an app, getting your communication strategy right is essential. You know that timely updates, personalized messages, and exclusive promotions can make all the difference in user engagement. But have you stopped to think about when to use push notifications, email, SMS, and in-app messaging to reach your users? Each channel has its… Continue reading App Communication: When to Use Push Notifications, Email, Sms, and In-App Messaging
How Big Tech Companies Use In-App Messaging
As you navigate your favorite apps, have you ever wondered how big tech companies manage to send you messages that feel eerily relevant to your interests? It’s no coincidence – they’ve mastered the art of in-app messaging. By segmenting users, testing message variations, and tracking behavior, they deliver personalized messages that boost engagement and retention.… Continue reading How Big Tech Companies Use In-App Messaging