When you’re building an app, getting your communication strategy right is essential. You know that timely updates, personalized messages, and exclusive promotions can make all the difference in user engagement. But have you stopped to think about when to use push notifications, email, SMS, and in-app messaging to reach your users? Each channel has its… Continue reading App Communication: When to Use Push Notifications, Email, Sms, and In-App Messaging
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How Big Tech Companies Use In-App Messaging
As you navigate your favorite apps, have you ever wondered how big tech companies manage to send you messages that feel eerily relevant to your interests? It’s no coincidence – they’ve mastered the art of in-app messaging. By segmenting users, testing message variations, and tracking behavior, they deliver personalized messages that boost engagement and retention.… Continue reading How Big Tech Companies Use In-App Messaging