You’re getting a decent open rate for your push notifications, but what about the real impact on your customer lifecycle? To truly understand, you need to track outcomes beyond clicks. By doing so, you’ll uncover how push notifications influence user behavior, driving conversions, and ultimately, revenue growth. You’ll learn how to improve your strategy by… Continue reading User Engagement: The Impact of Push Notifications on Customer Lifecycle
Tag: User Engagement
The Importance of Relevance in Push Notifications
You know that irrelevant push notifications can lead to uninstalls and damage your brand reputation. But, delivering relevant ones can be a game-changer for your mobile app’s success. Relevant push notifications grab users’ attention, increase engagement, and drive sales. Personalization is key – tailor notifications to users’ preferences and interests. Timing is also essential –… Continue reading The Importance of Relevance in Push Notifications