You can boost engagement by up to 85% and conversion rates by A/B testing your push notifications. Identify the most effective message wording, call-to-action, and visuals that resonate with your audience. Test different variables like emojis, humor, urgency, and images to find the perfect combo. Set a clear hypothesis, pick one thing to test, and… Continue reading Optimizing Push Notifications for Maximum Impact: A Guide to A/B Testing