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30 May, 2024 • 6 min read

Reduce Shopify Store Cart Abandonment With Web Push

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You’re likely unaware that three out of four shoppers will abandon their carts, leaving your Shopify store with a staggering loss of potential sales and revenue. Cart abandonment is a major issue, with 75.6% of carts abandoned yearly, resulting in $18 billion in lost sales. To combat this, you can use web push notifications to re-engage customers. Segment your audience, create custom campaigns, and include images to grab attention. By tracking key metrics and measuring results, you can optimize your strategy and recover abandoned carts. Discover how to implement these strategies to reduce cart abandonment rates and boost sales in your Shopify store.


Key Takeaways

  • Segment your audience to tailor web push notifications and target customers who have abandoned their carts, increasing campaign success by up to 50%.
  • Craft personalized messages for specific customer groups to recover abandoned carts, share new products, and offer deals, increasing engagement and sales.
  • Use visually appealing images in web push notifications to attract attention, increase product interest, and drive quick purchases.
  • Monitor key metrics such as direct traffic, influenced traffic, reach, click rates, conversion rates, and revenue generated to optimize web push notification strategy.
  • Addressing issues like hidden costs, lack of trust, and bad experiences can help reduce cart abandonment rates and increase sales and customer retention.



E-commerce websites often face a common problem called cart abandonment. This means that customers leave their shopping carts without completing the purchase. It’s a big issue because it causes businesses to lose a lot of money, around $18 billion every year.

On average, 3 out of 4 shoppers abandon their carts before buying anything. This problem affects both small and big online stores. As an online store owner, you know how frustrating this can be.

There are many reasons why customers abandon their carts, such as hidden costs, lack of trust, and a bad shopping experience. To solve this problem, you need a smart strategy that addresses these issues. One effective solution is using web push notifications to reduce cart abandonment and boost sales on your Shopify store.


The Problem of Cart Abandonment

Do you know when people put items in their online shopping carts but then leave without buying them? It happens a lot, with about 75.6% of carts being abandoned globally each year. This means businesses lose about $18 billion in potential sales.

Here are some reasons why people abandon their carts:

  • Extra costs (like taxes and shipping): 55% of people leave because of this.
  • Not ready to buy: 34% of people are unsure if they want to make a purchase.
  • Unhappy with delivery choices: 22% of people don’t like the delivery options.
  • Other reasons (like website problems): 11% of people exit due to these issues.

Understanding why people leave their carts can help businesses come up with ways to reduce cart abandonment rates.


Best Practices for Using Web Push Notifications

To get the most out of web push notifications, you’ll want to employ some key strategies that drive results. By using segments, creating custom campaigns, incorporating visually appealing images, and measuring your results, you’ll be well on your way to reducing cart abandonment and boosting sales.

Let’s take a closer look at each of these best practices to make sure you’re getting the most out of your web push notifications.


Use Segments

To make your web push notifications more effective, you can group your audience based on things like where they live, when they last visited your site, what they’re interested in, and how often they shop. This helps you send messages that matter to your customers and boost sales. Sorting your audience into segments is key to stopping people from leaving their carts behind. It lets you tailor your messages to different groups of customers, making your campaigns up to 50% more successful.

Segmenting helps you target customers better by focusing on what they like and need. You can make groups based on what people have bought before, what they look at online, or who they are. This way, your messages will be more useful and appealing, leading to more sales.

Splitting your audience into segments also helps you find and fix specific problems like abandoned carts. By using segments, you can fine-tune your targeting, improve your notifications, and make more money.


Create Custom Campaigns

Crafting custom campaigns helps you send personalized messages to specific groups of customers. This can help you recover abandoned carts, share new products, and offer special deals that match what your customers like. Tailored messages can increase engagement and lead to more sales.

To make your campaigns work best, focus on sending messages that directly relate to what your audience wants and likes. This can help you recover more abandoned carts, boost sales, and make customers more loyal to your brand.

To make your campaigns even better, divide your audience based on their actions, who they are, or what they like. This ensures your messages are right for them and come at the right time, boosting your chances of making a sale.

Keep an eye on how well your campaigns are doing so you can adjust who you target and what you say to make more money. Remember, the key to success is knowing your audience and sending messages that fit their needs and interests. This way, you can create custom campaigns that bring in real results for your Shopify store.


Include Images

When you add web push notifications to your Shopify store, using nice pictures can make your messages more effective and get more people interested. Cool pictures grab attention and help people buy things. So, when you send out web push notifications, use good pictures to make customers more excited about your products and more likely to buy them.

Here’s why using pictures in your web push notifications is important:

  • Pictures help people notice your messages easily.
  • Good visuals make your messages look better.
  • People like to see products before they buy them.
  • Using pictures can make customers want to buy things quickly.


Measure Your Results

Measuring how well your web push notifications work is super important for your Shopify store. Tracking key numbers helps you see what’s making people buy more. Pay attention to analytics like direct traffic, influenced traffic, and how many people you reach.

This info tells you what’s going well and what needs fixing in your campaigns.

Check numbers like how many people click, how many actually buy, and how much extra money you make. This data helps you see where you can do better and how to get more people interested.

Keep an eye on your stats regularly to tweak your strategy and make sure your web push notifications are bringing in the most money. Remember, tracking your results is key to making your notifications work their best.

Keep checking your numbers to keep improving and making more sales on your Shopify store.



Want to boost sales and decrease cart abandonment on your Shopify store? Try using web push notifications!

With personalized messages, you can reach the right customers and get them to buy.

OneSignal’s app for Shopify makes it easy to add web push notifications to your e-commerce strategy.

Start seeing results by targeting your audience effectively and keeping them engaged.


Ankur, with over 20 years of expertise, simplifies the complex world of online marketing to boost your conversion rates. He shares actionable insights that anyone can apply to see immediate results. Trust Ankur to guide you through proven strategies that enhance your online presence and profitability.

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