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19 Jun, 2024 • 4 min read

Crap Design Principles: Best Practices for User Experience

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You’re about to learn the secrets to crafting a great user experience. It all starts with the “crap design principles” – contrast, repetition, alignment, and proximity. By strategically selecting colors and typography, you’ll create contrast that guides users through your design. Consistency in typography and color scheme repetition promotes unity and cohesion. Proper alignment establishes a clear visual flow, while proximity groups related elements to reduce cognitive load. By mastering these principles, you’ll be well on your way to designing an intuitive and engaging user experience. As you explore these principles further, you’ll uncover the nuances that take your design from good to great.



When designing a website, you can direct the user’s attention by creating contrast between different elements on a page. This helps users focus on the most important information. You can achieve contrast through:

  1. Strategic color selection
  2. Typography
  3. Size variation

By doing so, you establish a visual hierarchy that directs the user’s eye to the essential content.

For example, using a bold font for headings and a regular font for body text creates contrast. This helps users scan and understand the content easily.

Similarly, selecting a color scheme that provides sufficient contrast between the background and text ensures that the content is readable. A well-designed visual hierarchy helps users navigate the page efficiently, reducing cognitive load and enhancing their overall experience.



Repetition is a key design principle that helps create a sense of unity and cohesion on your website. By repeating certain design elements, you can engage users and reinforce your brand identity.

To incorporate repetition into your design:

  • Typography: Use the same font family and font sizes throughout your website to create a consistent look.
  • Color scheme: Choose a few core colors and use them consistently throughout your website to reinforce your brand identity.
  • Imagery: Use a consistent style of imagery, such as photography or illustrations, to create a visual thread throughout your website.



Alignment is key to creating a sense of order and balance in your design. This involves placing elements on a page in a way that creates a clear visual flow. Think of alignment as the backbone of your design, providing a sense of structure and organization.

A grid layout is a great way to achieve alignment. By aligning elements to a grid, you can:

  • Create a sense of visual balance and harmony
  • Make it easier for users to navigate and understand your content
  • Create a sense of order and stability in your design

When elements are aligned, they create a sense of balance, making it easier for users to focus on the content.

Remember, alignment is all about creating a clear visual flow, so make sure to:

  • Keep it consistent throughout your design
  • Create a sense of cohesion and harmony
  • Make your design more engaging and effective



Proximity is crucial in guiding the user’s attention to related elements, making it easier for them to understand the content. When you group related elements together, you create a clear visual hierarchy that helps users quickly identify the relationships between different pieces of information. This, in turn, enhances their overall user experience.

When applying proximity to your design, remember:

Group related elements: Place related elements close together to create a clear visual connection between them, making it easier for users to understand the relationships between different pieces of information.

Create a visual hierarchy: Proximity helps create a clear visual hierarchy, guiding the user’s attention to the most important elements on the page.

Reduce cognitive load: By grouping related elements together, you reduce the cognitive load on the user, making it easier for them to quickly understand the content.


Wrapping up

Wrapping Up Your Design

You’ve reached the final stage of creating an amazing user experience! Now, it’s time to bring together the design principles you’ve learned: contrast, repetition, alignment, and proximity.

Creating a Great User Experience

The key to a great user experience is unity in design. This means creating a sense of harmony by consistently applying design principles. This harmony guides the user’s attention and makes it easy for them to interact with your design. Don’t underestimate the importance of unity – it’s what makes a design exceptional!

Tips for Unity in Design

Use consistent design elements throughout your design.
Apply design principles consistently to create harmony.
Make sure all elements work together to achieve the design’s purpose.


Ankur, with over 20 years of expertise, simplifies the complex world of online marketing to boost your conversion rates. He shares actionable insights that anyone can apply to see immediate results. Trust Ankur to guide you through proven strategies that enhance your online presence and profitability.

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