How to do digital marketing in E-Commerce

Marketing is all about satisfying the needs and wants of the target consumer. Digital marketing is a marketing that is used to promote a brand or product using one or more electronic technologies. The goal is to influence or attract target consumers to buy your product.

Digital marketing is the process of boost up the sales by spreading awareness of your products and offers via internet. You can do successful digital marketing of Ayour e-commerce store via following digital marketing channels.

Digital marketing channels :

  • Search Engine Optimization (SEO)

Nowdays consumer start shopping by searching things on google. So you have to make sure that your e-commerce store is optimized for google search engines. SEO means optimizing content and the structure of your website to improve non-paid rankings in search engines.

For successful SEO you must have to focus on keyword for your website. SEO takes content, links, keywords, title, social media engagement etc into consideration. You must have to find out the words that can bring more traffic to your site. Your must make your website friendly to search engine.

For achieving SEO friendly website you must research for keyword, place them correctly, include title tag and meta keyword as well.

  • Content Marketing

Content Writing is very useful for engaging visitors for long time. You can write valuable content that can help your consumers to solve their daily problems. You can create simple buying guide or a blog explaining product’s features and functionality in order to create awareness of your product among people. Your content can only help your site to rank for your product.

  • Pay Per Click (PPC)

Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website. Every time your ad is clicked, you have to pay the search engine a small fee and it send a visitor to your site.

Google AdWords are the most popular PPC platforms. Google Adwords are the keywords. Similar to SEO, Pay per click also depends on targeting keywords. With PPC advertising, you have to use keywords to target consumers and post paid links in Google.

Yahoo and Bing are slightly less competitive, cheaper and friendlier networks. They had very reasonable CPC’s (Cost Per Click).

  • Mobile Marketing

In todays world, you can see people are crazy for smartphone and apps installed in it. They spend hours on their mobiles. So digital marketers need to be there at the right time with the right message.

Your store must be mobile friendly to driven more traffic and you can also use mobile messaging or in-app messaging  to notify your visitors and customers about the offers and services you provide. Mobile push notification is best way for catching more attention.

  • Search Engine Marketing

Search engine marketing (SEM) is a form of digital marketion that involves the promotion of website by increasing their visibility in search engine pages through paid advertising.

It focuses on Google’s AdWords platform and paid platforms on other search engines. It includes all paid efforts.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of the customers who are ready to buy the particular product.

  • Email Marketing

Email can help you in driving traffic on your store. It is also helpful for long term sale. Newsletters can help you in building new customers. Users might email question about product and general information, you can also notify customers about their cart and new offers etc.

  • Social Media Marketing

Social Media marketing is the strategy of promoting product or store via social media website or plateforms. It is the biggest plateform to directly engage with your consumers.  Social media networks gains more users attention. You should  be active on various social media facebook, instagram, linkedin, pinterest, twitter, youtube etc for driving more traffic to your store.

For social media marketing your contents must be aligns with trends. You must update yourself in accordance with trends.

Social media plateforms have kPI (key performance indicators) to measure your performance.

Social media marketing strategy in different social media :

  1. Facebook

By facebook KPI you could measure no of visitors to your website and can increase it via engaging to more people. Make your post reach more audience. Make a proper content strategy.

  1. Instagram

Same as facebook, in instagram also you have to build strong KPI or audience then a proper content strategy. Instagram provides a feature called “story-sharing”. By sharing your stories you can increase awareness of your facility and product.

  1. Google+

On Google+ you can share photos, videos, links and view all. You can create small groups and send particular information to notify a particular group without disturbing others. You can do video conferencing via Hangout.

  1. Twitter

Twitter is very powerful marketing tool. Using twitter you can broadcast updates of your store. Your tweets can be a mixture of all kinds of stuff like specials, news, discounts etc. You must re-tweet to your customers.

  1. Linkedin

Linkedin is the professional social media plateform. Here you can find individuals and professionals belonging to similar industry. You can share and discuss content with the similar kind of people and encourage them for recommendation to your business.

  1. Youtube

Youtube is a plateform for creating and sharing videos. You can make your video “go viral”. It is very powerful tool for marketing. But your video must be creative and effective.

  1. Pinterest

Pinterest is fastest growing social media plateform. It  focuses on images. Pinterest ads are sales driving. You can show your offers here. It develop brand personality by eye-catching pinboards.

  1. Other Social Plateform

There are many other social media platefom like Reddit, Yelp, FourSquare, Level UP, Digg, Stumble Upon. They all can help you in marketing and promotion of your business.

  • Affiliate Marketing

Affiliate marketing is a scheme in which you have to pay a commission to an external websites for bringing any traffic or sales on your store. So you can affiliate with an established and successful business in order to driven more traffic.

  • Display Advertising

You can bring more visitors to your store by providing ads on other website. Your ad must have the right message. These displayed ads are facilitated by ad network like google display network.

  • Remarketing

Remarketing can help you in order to convert your shoppers to regular customers. You can notify your shoppers about new offers, can reward them, provide extra benefits on next shopping etc. In this way you can engage them on your store.

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