First let us start by doing a little survey that what is the amount of traffic that an average blog receives –
Our satistics have shown that on an average a Blog website be it a nice Blog or a multi-content Blog usually gets a traffic in the range of 200K to 50M per month depending upon the time, efforts and the quality of content they have on their Blogs.
Now if the upcoming and the new Blogs or an existing or established one wants to generate traffic on their websites from their existing customers or visitors or subscribers
they need to engage and attract their visitors. Visitors for blogs are segregated based on the content of their interest.
Implies the fact that there are segments in which the total number of visitors of a blog can be classified and grouped.
These visitors are sparsely distributed depending upon their geographic location, field of interest, accessibility and time of their internet access.
There are only few ways to reach back to the visitors and they include sms, emails and calls. And all of them are related to personal details of an individual.
Anything content sent on these modes either annoys the service users or do not elicit any respose or actions from their end even more it degresses the reputation of that particular service. The message or content even at some point looses its meaning or relevance which is usually a common thing with emails.
Promo emails usually lands in the spam folder or promotions tab which is hardly looked into.
Even if the service providers do manage to grab user’s attention, it might be too late and there is a good chance of expiration of the offer or news content.
Push Notifications can fit snugly into that communication gap. In order to strike a perfect balance between Frequency and Engagement, using push notification is a perfect strategy.
Push Notifiction is perfect for the blog website as daily there is a content update and one needs to upate their users as well, in order to generate traffic and dissimate information, taking care that the content pushed is relevant to the user and would attract their interests. Sending a message or an e-mail for
content marketing is not a feasilble option and people avoid such messages by directly deleting them or activating an adblocker or a dnd service.
Push Notification is something very new and very intuitive in this sense, one it does not takes up any space, it can be easily flushed out of the system
and it does not consume any memory more importantly it visually defines a message in order to grab attention rather than long series of text, it makes use of catchy phrases and cheesy lines.
How to craft and time a push notification is task of permutation and combination with reference to the audience catered.
One has to be very careful with the content and the timing of the content delivery.
Push notification is a way of communicating with the subscribers therefore it must be clear, crisp and meaningful.
Push notification can be an offer, a discount or even some news, and like all good communication it should be exactly to the point.
If the target is higher click rates, offering a reward or something of value to the subscriber would double the chances of getting a higher click as well as drawing
more traffic on the Blog.
Tip: Personalized push notification based on segments and the users will be vowed to this feature because as soon as there is a post which is relevant or of interest to a
particular segment of subscribers they will be immediately updated with the same and they would also feel the robustness and resposiveness of the service the users are subscribed to.
Another important aspect of the push notification is subscription alert pop-up and its timing.
DO NOT trigger the alert as soon as the user lands on your page.
Wait for them to browse through the content of the blog website. The best places to trigger an alert would be pages on the Blog where the user spends some time such as pages offering download links or an article from any particular topic.
After a user subscribes to the Blog , acknowledge them with thank you message.
Acknowledge that you are happy to have them on board by sending a warm welcome message.
This practice can have a huge impact on the longevity and continuity of the subscriber with The Blog services.
Parts in which a push notification can be broken down are as follows –
a) Message – It includes a title and body of push notification. Title is very short and catchy whereas body is the elaboration of the title.
b) Visuals – There are two option for inserting an image in the push notification in Chrome and one in all the other browser that supports it. In Chrome one can insert banner images that draws a lot of attention
c) Links – One can embed the link of the landing page, it means whenever someone clicks on the notification, that person will be redirected to the embeded link.
Chrome also allows the addition of interactive buttons to add multiple links of pages and icons or emoji to enhance the creativity and design of the push notification.